1. it has a friendly feel to it
2. it can be addictive espically with the challange posed by its slogan 'gotta catch 'em a'
3. the pokemon games are on hand held based consoles so can be taken and played anywhere.
4. it appeals to girls because the pokemon are cute and friendly.
5. it appeals to boys as alot of pokemon look big, strong and evil looking.
6. the cartoon series is written to always end on a cliff hanger so people want to see the next episode.
7. the trading card game have made it even more popular
8. the spin off products such as lunchboxes and pokemon dolls have enlargend and furthered the franchiese sucess.
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