Market Research
Before companies release any products they perform market research to get feedback from their target audiences there are many different types of market research each costing different amounts and being more or less reliable as valid research.
Market research is carried out in many forms such as surveys, with which you can ask your target audience straight forward questions you can get good feedback on your product. However getting people to respond to surveys has been increasingly difficult for companies over the years with roughly only 3-15 % responding to mail surveys and 50-60 % to telephone surveys although 1 to 1 interviews in places where your target audience is mostly like to be yield a 90% return rate, however it can cost up to £70 to the company per an interview. Online interviews are relatively cheap and responses from them come through quite often for companies.
Another technique used is focus groups where a moderator has a scripted set of questions to get discussion going in the group to see what they like and dislike about the product or packaging as well as ways to improve on the product.
Companies sometimes hold personal interviews which are similar to focus groups and include unstructured, open end questions.
Field trials are also a good way for companies, by placing the product in one store and observing how it sells can give them insight into what to improve on or if prices need adjusting.
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