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Welcome to my blog on digital communications, im using this blog for my college work as part of my assigments.



Monday, 7 March 2011

evaluation for ross

our groups original idea for a project was a music event we then respectively we choose to represent the musical legend and detroit born rapper marshall mathers or also known by his stage name as 'eminem' the reason being for this was because me and kyle both like eminem and decided it would be a good idea to do an event on a subject we would be enthustiastic about.

the second hurdle in the project was deciding upon a venue for the event our choice was split between hammersmith and the O2 arena to decide which to go for we looked at the figures and tried to get a rough estimation of how much it would cost to run a gig at each one along with size of the venue and estimated profits. finally we choose to go with the O2 arena because we looked at eminems latest album sales and found it was the best sellling album of 2010 so the larger venue seemed the obvious choice.
next we worked on a logo that was designed in adobe illustrator and was loosely based on the logo for eminem's latest album 'recovery' because our tours line up was mostly songs from that album, the logo is round with black fading into grey with 'EMINEM' written across it and a ross cross in its center giving a professional finish to help tie it back to 'recovery'.
once we had the logo i decided that we should have some 'merchantdise' to sell at our event so i used to logo to create an offical gig  poster with the red recovery cross in the background and our logo in front to give a classical yet effective look.
other merchendise we designed were T-shirts hoodies and tour album which would be sold at competitive price due to the fact that the album is likely to increase in value over the years, during the intermission drinks will be sold at the bar although anyone deemed to be drunk or not in control of themselves will not be allowed back into the venue.

after this we had to give a speech to the class where i was the one giving a bit of background info as well as taking the questions at the end, which i say i handled bloody well. our speech was mainly about why we chose to do an eminem event whilst giving numbers on previous album sales and what songs we had lined up whereas the questions people asked were based mostly on eminem's career such as 'why is the second E in eminem backwards?' which we answered as best we could.
next kyle began working on the web banner which is coming along swimmingly and looking all the better by the second, the group has spoken about linking the web banner up to the twitter account and all agreed that this would be a benefical move by our group so we've now put in a hyperlink to open up a url on our projects twitter page.
although i dont have a twitter page or ever even wanted one this project requested that our product have a twitter page so for the first time in my life i went onto twitter and the group and i set up a twitter page all about our event, although i dont know if we have any followers we are following eminem and rihanna at the moment.

originally it was just me and kyle working at our best on this project but just before alex and his partner was meant to give their presentation to the class his partner stoped attending classes and is presumed to have left  the course so with yard without a partner we let him join our group and he has mostly been over seeing the twitter aspect of the project along with supporting me and kyle on the presentsation and giving feedback on our work so far to help suggest things that could be changed in the work to improve it.

due to the fact that recovery has many guest apperances we decided it would be a good idea to expand our gig from just eminem to have his guest stars apear with on tour so lil wayne so that 'no love' can be performed aswell as rihanna to perform 'love the way you lie' aswell as this we added 'love the way you lie part 2' to our line up seeing as both stars perform in the song. skylar grey and Dr. Dre will be there so that his single from his up coming album 'i need a doctor' which features eminem can be performed. due to added dr. Dre we realised we could increase the vareity in the merchantdiese by selling dr. dres album at the tour as well, entitled 'Detox'.

overall from looking at start to near finish where we our now i'd say that we have been very sucessful in this project covering all topics and basis set up and have improved all fields, we believe our event was a fantastic idea and the line up for the event is written professionally and appropatiley based on personal knowledge of eminem and chosen merchandise for the event has been carefully selected to only sell things genuine eminem fans would want. also anything we've designed has been pre looked at eminems logos and cover albums to make sure that our work fits in with eminem's style to give it a more realistic work.
at the moment we are finishing off our web banner and updating the twitter account whilst also reviewing early work to look at and upgrade.

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