The National Readership Survey (NRS) are an organisation founded in the UK who monitors newspapers and consumer magazines to see which people read which, they use surveys which cover who 250 magazines and newspapers as well as using calculated estimates to work out which people read which newspapers.
To perform this the NRS survey roughly 36,000 people a year age 15 and above, they go to the person taking part in the surveys house and interview them for, on average, 25 minutes.
This is their first question as sourced from their free to download questionnaire off their website:
I usually read or look at this topic when reading magazines or newspapers:
1 YES
2 NO
· SPORT
· CARS/MOTORING
· FOOD AND DRINK
· HOME IDEAS, DIY
· GARDENING
· FASHION/CLOTHES
· FILM AND VIDEO
· CLASSICAL MUSIC
· ROCK/POP/DANCE MUSIC
They also ask questions about people future plans such as:
About you and your household’s future plans. Which of these activities do
you or any household member expect to happen over the next 6 months?
1 GET MARRIED
2 HAVE A BABY/ANOTHER BABY
3 RETIRE PERMANENTLY FROM FULL TIME WORK
4 MOVE PERMANENTLY FROM THIS ADDRESS
5 CHANGE JOB
6 OBTAIN A BRAND NEW CAR
7 SPEND £500 OR MORE ON BUILDING, DECORATING OR
HOME IMPROVEMENTS
8 NONE OF THESE
To help them group people into classes they developed their own class system called the NRS social grade:
Their grading system was originally designed to help them understand which groups of people read which types of newspaper but have since been used by many other organisations including government officials and have become the foundation class rating system for market research as well as Their definition is now maintained by the Market Research Society.
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