Welcome

Welcome to my blog on digital communications, im using this blog for my college work as part of my assigments.



Tuesday, 21 June 2011

Copyright law Improved

Copyright is a right given to any product you create, which is copyrighted in your name instantly when you finish working on it. The law protects your product, or work being copied or plagiarized by others without your prior consent, the law still protects your products for up to 70 years after your death.

There are three main moral rights of the copy right laws, these are the right of attribution which means creator of a work has the right to be identified as such, this means that if you have the permission of the original creator to use their copyrighted ideas you have to credit them in your work to show that they are a part of your work and to recognize them for their piece on your work. Some people who allow people to sample their music only want to be credited with the work where as others want royalties for their work.

The right of integrity which means the owners work may not be altered or changed without consent is to help protect copyright owners from theft as well as improving things especially in the music industry, some argue that if know one copied other music there would be more musical beats out to improve the industry, but others argue that sampling and using extracts of others peoples music improves the industry by creating remix’s enhancing the song or take a classical track and turning it into a hip-hop track thanks to a rap artists unlocks the full potential of the idea.

The false attribution rule means no one can create a copyright product and attribute it to someone else. Although this is very rare to happen it is against the law to create something and claim it’s copyrighted in someone else’s name or makes up a name and pretends that its owned by the made up person.
An example of this would be someone who sets up a website selling products and then sets up another website pretending to be a customer or a reviewer of their own website and saying that their websites product are really good value for money and so.

Although prior to the internet days the copyright law was rarely needed to be enforced as copying books and other media products took so long it wasn’t worth doing as the cost of photocopying each page plus time taken would not be economically beneficial
However online movies and other products can be downloaded in a matter of minutes meaning a lot of products are being stolen.

Some people are against the copyright laws claiming that you can’t own culture and that people should be allowed to use other people’s products. They argue that culture grows off using all available work to create new work thus opening new work for people to enjoy.
They also argue that for educational purposes copyrighted material should be allowed to be used.
For example a couple of years ago the BBC set up an educational website where it printed a lot of valuable educational material for school students however educational books which retail on average £12.99 (and have been criticised on prices of educational materials) complained that the new BBC website was stealing its business by offering this information and the BBC was forced to close down the site and offer its ‘bite size’ website instead much to the disappointment of students and teachers who supported the site by pointing out that none of the sites information was plagiarized from anyone else.
The Creative Commons (CC) is an organisation dedicated to pointing out which products have been given prior consent to be used by others for certain purposes which the original owner of the product has licensed it for, for example one owner may allow his work to be used for education purposes using (CC) while another may allow anyone to edit their work and do as they please. The creative commons symbol can now be placed on YouTube videos when people upload to show that people may use your videos to create their own for example.

Sites like YouTube have had many long legal issues over copyright often being criticised by record labels and copyright owners for not checking to see if videos contain copyrighted material, YouTube claims that it only checks videos when they are flagged by users as it would be impossible for them to check all videos because that claim that 20 hours of video are uploaded every hour to their severs.
However YouTube has come down harder on copyright laws in recent years allowing music companies to check the audios of videos using a computer system to see if anything is copyright although this has proved unpopular with users it has remained popular among the record companies.


An image found using google advance search to only allow creative commons images.

pokemon research improved



To help aid me in my next assignment ‘constructing a response’ I have been researching Pokémon using Diigo pages to help track research found.
Pokémon was created by Satoshi Tajiri in 1996 and was originally released as a pair of interlink able RPG games which then grew into the second most valuable game based media franchise with many bi-products branches growing off the original tree of the game such as the trading cards.
Satoshi came up with concept of Pokémon from his childhood hobby of bug catching. The franchise target is audience is children with both boys and girls being interested in Pokémon with tough scary monsters like Charizard for boy boys and cute ones like Togepi for girls. Although many fans of the series are older and the franchise is more of a phenomenon in Japan with cars, trains and planes all decorated in Pokémon.

Many believe that the hypodermic needle theory affects children most when it comes to games like Pokémon, claiming that Pokémon has caused children to become obsessive with the franchise always collecting, buying, swapping and playing the video games although some reject this theory saying that the media cannot influence anyone so directly and that kids are just being kids and interested in the game possibly due to peer pressure with all their friends playing Pokémon and not wanting to feel left out.

The reception theory has probably been the reason that Pokémon is subjected to so much criticism in the western world which sees things differently to an Asian community because they have been brought up in a different culture for example Jynx was seen as racist figure outside Japan whereas inside Japan it is thought to be based on an ancient women’s dress codes. 

The cultivation theory is that although the media cant directly influence us it does affect the way we see things for example due to famous companies being around for so long (e.g. Coca Cola) which has been around since pre-WW2 when neurologist showed test subjects images of certain brand logos the part of the brain we used to recognize family and friends was active showing that brands like these are sublimely trusted by us and we feel that it’s going to taste better than for example a non-branded product. In Pokémon the theory comes in from the fact that because Pokémon can be quite a violent world especially in some of the movies, the children won’t become violent but they may perceive the world as a more violent place.

There are three main responses to media products being the dominant, negotiated and oppositional response.
A dominant response is totally accepting the message. There are many Pokémon fans who have this response, buying all Pokémon products and even special cars shaped like Pokémon.
This response is normally associated with the hypodermic theory, it was also criticized by Southpark when they did a parody of Pokémon where all the children became obsessed and pressured their parents into buying the toys for them.

The next response a negotiated response fans with accept some messages and make up their own opinions of others and possibly rejecting some other messages, so for example some fans will agree with caring and looking after animals (Pokémon) but reject the idea of ownership over an animal.

The last response the oppositional response means you totally reject the idea completely so for Pokémon it would be some totally against all aspects of Pokémon, http://www.youtube.com/watch?v=pRriJSTifDM&feature=related the person in this video clearly has an oppositional view to Pokémon.

Pokémon has also been very successful financially according to http://www.vooks.net/story-18529-Pokemon-franchise-statistics-released-theyve-sold-a-lot.html a post dated at Oct 13, 2009 21:46 claims that the RPG games from the original Japanese only ‘Pokémon blue’ game for the game boy all the way to the latest versions of fire red and leaf green for the Nintendo DS that a 130 million copies have been sold overall.
The site also claims that over 14 billion of the Pokémon trade card games have been sold as well as stating that the 12 Pokémon movies making over $680 million Australian dollars net profit in just Japan. The article also tells us that the company has roughly 3,500 other Pokémon products ranging from Pokémon dolls to Pokémon shirts and lunchboxes.
The company has amassed $24 billion Australian dollars (£15.6 billion) worth of sales worldwide and £7.8 billion is from Japan alone.
The Pokémon franchise is owned by the Japanese gaming company Nintendo which had a net income of $2,523,070,032 (USD) for 2010.

However like all companies it has faced obstacles on its path such as the anime series episode ‘Denno Senshi Porygon’ which was removed from the series due to a scene which hospitalized 650 children with seizures a company apology statement was made and the episode was edited to remove the scene however many countries in the western world refused to air the new episode.
In the U.S three episodes where banned for a period of time after the 9/11 attacks, 2 because of their name and 1 because it contained the destruction of a city.

Other controversy claims that Pokémon is anti-Semitic with one episode showing Jessie James, Meowth and a load of team rocket grunts performing a ‘Hitler salute’ one Pokémon was also depicted with a backwards swastika but Nintendo said this wasn’t to cause offense as pre-ww2 a backwards swastika was a symbol of peace in Japan.
Fundamentalist Christians have also claimed that Pokémon supports Satanism and promotes evolution to children as the Pokémon evolve and can be controlled by ‘magical talismans’ (most likely the gym badges in the game) as well as using demon stones (probably the fire stone and the others which allow Pokémon to evolve) their main complaint came in with the fact that there were physic Pokémon as the bible states that physic powers are given to those by the devil.

A parent’s committee tried to sue because they claimed it encouraged children to gamble due to this Nintendo removed the game corner on later versions of the video game but this was heavily criticised by fans claiming that the games corner was one of their favourite parts.

Other controversy came in with the lack of ethnic minorities in the show with Brock being the only one in the first series especially due to Jynx who most believed to be depicting a racist image of a black woman with fat red lips and bleach blonde hair although Pokémon fans stood up for Pokémon claiming Jynx was most likely based on an ancient Japanese tradition where women tanned heavily and dyed their hair blonde.


Pokemon Research Updated

To help aid me in my next assignment ‘constructing a response’ I have been researching Pokémon using Diigo pages to help track research found.
Pokémon was created by Satoshi Tajiri in 1996 and was originally released as a pair of interlink able RPG games which then grew into the second most valuable game based media franchise with many bi-products branches growing off the original tree of the game such as the trading cards. According to http://www.vooks.net/story-18529-Pokemon-franchise-statistics-released-theyve-sold-a-lot.html a post dated at Oct 13, 2009 21:46 claims that the rpg games from the original Japanese only ‘Pokémon blue’ game for the game boy all the way to the latest versions of fire red and leaf green for the Nintendo DS that a 130 million copies have been sold overall.
The site also claims that over 14 billion of the Pokémon trade card games have been sold as well as stating that the 12 Pokémon movies making over $680 million Australian dollars net profit in just Japan. The article also tells us that the company has roughly 3,500 other Pokémon products ranging from Pokémon dolls to Pokémon shirts and lunchboxes.
The company has amassed $24 billion Australian dollars (£15.6 billion) worth of sales worldwide and £7.8 billion is from Japan alone.
The Pokémon franchise is owned by the Japanese gaming company Nintendo which had a net income of $2,523,070,032 (USD) for 2010.

However like all companies it has faced obstacles on its path such as the anime series episode ‘Denno Senshi Porygon’ which was removed from the series due to a scene which hospitalized 650 children with seizures a company apology statement was made and the episode was edited to remove the scene however many countries in the western world refused to air the new episode.
In the U.S three episodes where banned for a period of time after the 9/11 attacks, 2 because of their name and 1 because it contained the destruction of a city.

Other controversy claims that Pokémon is anti-Semitic with one episode showing Jessie James, Meowth and a load of team rocket grunts performing a ‘Hitler salute’ one Pokémon was also depicted with a backwards swastika but Nintendo said this wasn’t to cause offense as pre-ww2 a backwards swastika was a symbol of peace in Japan.
Fundamentalist Christians have also claimed that Pokémon supports Satanism and promotes evolution to children as the Pokémon evolve and can be controlled by ‘magical talismans’ (most likely the gym badges in the game) as well as using demon stones (probably the fire stone and the others which allow Pokémon to evolve) their main complaint came in with the fact that there were physic Pokémon as the bible states that physic powers are given to those by the devil.

A parent’s committee tried to sue because they claimed it encouraged children to gamble due to this Nintendo removed the game corner on later versions of the video game but this was heavily criticised by fans claiming that the games corner was one of their favourite parts.

Other controversy came in with the lack of ethnic minorities in the show with Brock being the only one in the first series especially due to Jynx who most believed to be depicting a racist image of a black woman with fat red lips and bleach blonde hair although  poke fans stood up for Pokémon claiming Jynx was most likely based on an ancient Japanese tradition where women tanned heavily and dyed their hair blonde.

Wednesday, 15 June 2011

Media theroies

the media influences our daily life without us even realising, research on the brain by neurologists have shown that we recognise certain brands such as coca cola in the same way we recognise family members and close friends.

many people feel that they dont follow media trends yet they'll buy 'trusted' brands such as coca cola simply because they dont realize how influenced they are by the brands.

has spent the day finishing as much work as possible.

resubmitted PART A and B of organisations and workflow with more information in them
aswell as completing gl basic game and document and submitting cv and diigo pages.

pokemon information

Pokémon Franchise Value
Pokémon was created by Satoshi Tajiri in 1996 and was originally released as a pair of interlink able rpg games which then grew into the second most valuable game based media franchise with many byproducts branches growing off the original tree of the game such as the trading cards.
According to http://www.vooks.net/story-18529-Pokemon-franchise-statistics-released-theyve-sold-a-lot.html a post dated at Oct 13, 2009 21:46 claims that the rpg games from the original Japanese only ‘Pokémon blue’ game for the game boy all the way to the latest versions of fire red and leaf green for the Nintendo DS that a 130 million copies have been sold overall
The site also claims that over 14 billion of the Pokémon trade card games have been sold as well as stating that the 12 Pokémon movies making over $680 million Australian dollars net profit in just Japan. The article also tells us that the company has roughly 3,500 other Pokémon products ranging from Pokémon dolls to Pokémon shirts and lunchboxes.
The company has amassed $24 billion Australian dollars worth of sales worldwide and $12 billion is from Japan alone.
The Pokémon franchise is owned by the Japanese gaming company Nintendo which had a net income of $2,523,070,032 for 2010.
However like all companies it has faced obstacles on its path such as the anime series episode ‘Denno Senshi Porygon’ which was removed from the series due to a scene which hospitalized 650 children with seizures a company apology statement was made and the episode was edited to remove the scene however many countries in the western world refused to air the new episode.
In the U.S three episodes where banned for a period of time after the 9/11 attacks, 2 because of their name and 1 because it contained the destruction of a city. 

Interactive youtube video

we have uploaded the video on to youtube however, due to copyright laws, our losing video was taken off youtube therefore we will have to reload it with a different audio.

the written work has been completed to a high standard.