Brands

a brand is giving a product an idenity which is cruical for making it stand out in a competitive business world.

most brands are known through a logo, slogan or catch-phrase.

 e.g. nike's 'just do it'. without branding companies wouldnt be able to make themeselves stand out from their rivals.

illustrator toolbar

my toolbar drawn in illustator

week 6

Everything is going swimmingly a new superior looking background has been created and applied to the website, the video has been completed and has come out perfectly, all information has been written up and added to the website and pictures of the college from google earth have been added to the website.

the buttons on the website have all been updated with an over-stage to change colour when the mouse is scrolled over to make links more visible to users of the website and the video has been uploaded onto the website.
we have also added back buttons on all our pages to make navigating around the website much easier.

we are now just polishing off the website to make it look more appealing and working on our production file.

week 5

nick was kicked off the course, meaning alex has taken over the video editing while the website and photoshop editing is left with me and kyle, the website is up and running although is very basic and lacking detail and eye-catchers,
are next step is to add more life to the website, create a new background image and generally fine tune all the buttons.

difference between vector and bitmap images

Bitmap Graphics
Bitmap graphics are the most common graphic format in use on the web and, indeed, on the computer. With the exception of Flash. Bitmaps files are larger than vectors due to the fact that they are made up of tiny dots (pixels) each coloured diffrently to show detail on the image, below is an overlook of bitmap images.


Pixel/Raster/Bitmap Image

Resolution:
Screen - 72dpi - RGB
Print - 300dpi - CMYK

Pro's:
Detail
Lots Of Colour

Con's:
Can't Make Bigger (Starts Off Large)
Can't Convert Very Well

Versions:
.jpg - smaller file size
.png } *simple images
.gif } not many colours*
.bmp - photos
.tif
.psd - photoshop file


Vector Graphics
Rather than being composed of pixels, Vector graphics consist of points, lines, and curves which, when combined, can form complex objects . These objects can be filled with solid colors, gradients, and even patterns.
Vector graphics are mathematical creations. For this reason, the programs that are used to create them save instructions on how the image should be drawn, rather than how it looks. This is the key difference between the two types of graphics. Because the computer has a description of how the image should look, it can be redrawn at any size, in any position, without losing any quality. A vector graphic resized to 5 times its original dimensions is simply reproduced, exactly, at the new size. It can also be freely manipulated

however due to this vector images remain  looking realtively simple in design and look, below is an overlook of vector images.

Vector ImagesPro's:
Scalable
Editable

Con's:
Simple
Suitable App Needed

Usage:
Logo
Map

Version's:
.ai
.eps
.3ds
.suf
.svg

Apps:
Flash
Illustrator
Coral Draw

(Research information from wikipedia only.)

week3 & 4

basic layout of website completed by me and kyle took some time but we finially got it working now to just add content and were good to go with it (: